So if you’re a mix ‘n’ match kind of girl or guy, then I’m sure you’ve come across this issue. All too often, I am put off purchasing an item even if I love it because I know I won’t be able to wear it under a jacket or over a shirt, just because the creator hasn’t thought to include the item in undershirt, shirt and jacket layers. To some extent, I can excuse Paper Couture for the faux pas (or is that just because I love love love them?) as their pieces are always sold as an ensemble, but when Armidi merchandise a T-Shirt as a separate in jacket layer only, I just don’t get it.
Thinking that there must be some really valid reason for not offering clothes in layer options, I decided to ask the opinion of my friend, Dick Wiesel (Owner of and Designer at WoE). I asked Dick what was involved in offering more layer options for items when designing, creating and merchandising them. He advised me that no additional expense is incurred in producing an item in more then one layer … only extra time. The texture is uploaded for one of the layers and is used to create the others. The additional time required to produce the extra layer options is literally minutes.
“If it is so easy, and doesn’t cost the creator much time or money, why wouldn’t they include layer options?” I asked Dick. Dick’s opinion is not that its laziness on the part of the creator, but more likely attributed to lack of care or awareness about customers’ needs. Its also true that inexperienced creators may not include layer options because they are not fully skilled in the art. “Just as in RL, SL creators need to listen to their customer’s needs and respond to them” Dick advised. “I started including layer options for all the clothes I design because my customers asked for them.” He also advised me that customers often complain to him that other creators are not doing the same.
So, what’s your opinion? Do layers matter? Would you be put off buying an item if it wasn’t offered in layer options? Would you choose to buy from a creator because you knew their clothes were offered in layer options? Let me know what you think and I’ll pass on your comments to the guilty parties (they know who they are and should expect my notecard!).